Incomplete Manifesto For Growth

Bruce Mau, Massive Change

Bruce Mau is a Canadian industrial designer, whose book, Massive Change, is beautifully designed and has been continually holding my interest since the summer. I came across a link to his Incomplete Manifesto For Growth, and found it very fitting (for the most part) in thinking about BCL.

Here’s a few highlights…

Process is more important than outcome. When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

Don’t enter awards competitions. Just don’t. It’s not good for you. (ha)

Take field trips. The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

Power to the people. Play can only happen when people feel they have control over their lives. We can’t be free agents if we’re not free.

Check out the whole list, it’s a quick read.