It’s called the Let’s Colour Project.
Ok, it’s an advertisement for a paint company, and it strikes me as being a pretty bad idea (in a long-term perspective, I kind of cringe when I see brick buildings painted here in Windsor). Inevitably, a bit history is being completely lost by painting over these walls.
However, the video is stunning and if for a moment we can forget the parts of it that make this a possibly poor long-term choice, it does get my imagination going thinking about how we could repaint blocks of concrete in this city.
Danielle pointed this out to me.