On the final day of our ATTC Calgary residency, the billboards launched. We headed out in the early afternoon with Randy to document them all.
Alongside highways, on the sides of buildings in the downtown core, and mixed in with other urban-fringe architecture. The billboards stood deeply embedded and clearly removed from the landscape, at times being rotated amongst advertisements, and in other instances, acting more directly as annotations to the site of installation.
As a final trajectory of ATTC Calgary, these billboards were installed around the city noting a series of cyclical narratives. Using the phrasing, “…and then the city…” each billboard features a different statement that referenced an overarching narrative or perhaps a brief moment in time about the city, read either internally or externally. These billboards are aimed at creating a space for a momentary discussion around the possibilities in narratives themselves, which is centred on one’s personal connection, history, and knowledge on the city.
In total, TRUCK had secured us seven billboard locations spread throughout Calgary, concentrated in the downtown core and in the city’s industrial edge.