There is also talk of Homework II happening this fall…stayed tuned for more info on this.
Also, our Akimbo ad was released today! Cool.
On the production side of things, we decided to do the final letter paint test for the Letter Library. While both white and black paint tests have had their pros and cons, we agreed on a final test of the colour grey to see if we can find a happy middle.
Word of the day today is: HAVE
Before coming to the space, Hiba went to Michaels to grab some grey paint. All the grey paint was sold out (weird), so we resorted to making our own by mixing our black and white paint remnants.
After the letters dried, we hung them up in the space to see how they fit.
The grey definitely pops more than the white did in the space … and we do need to decide soon …
We took to the streets shortly after to take some install shots on different wall surfaces to compare with the white and black tests we did previously.
The grey has a nice pop, even on muted walls like this one.
While white had a really great pop on brick walls, the grey letters have a very interesting presence.
Almost looks like concrete on concrete!
The shadows cast on the grey letters give them more depth, while the black letters got lost in their own shadows.
The grey as the middle ground (in every sense) might win the day. It stands well on our white walls and looks interesting among the different textures of the buildings outside. Maybe we should sleep on it.